Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agencies: FP7 McCann Beirut, FP7 McCann DubaiCountry: LebanonIndustries: Restaurants & takeawaysMedia channels: Content marketing, Email marketing, Online video, Point-of-purchase, in-store, Sales promotion, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
What does it mean to be a mother? That's the question McDonald's raised on Mother's Day in Lebanon, celebrating the feeling of being a mum by focusing on a segment that exists, but is never discussed.
For the first time in the Middle East, a brand spoke...