Monoprix Go

Monoprix, a leading supermarket in Tunisia, used a multi-reality approach to boost the in-store experience and attract a younger generation of loyal shoppers.

Campaign details

Brand: MonoprixBrand owner: MonoprixLead agency: J. Walter Thompson Tunis, ChifcoContributing agencies: Mindshare TunisiaCountry: TunisiaIndustries: Supermarkets & grocery storesMedia channels: Games & competitions, Mobile & apps, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

With 7 million smartphone users in Tunisia, the new mobile economy has disrupted many categories, forcing brands to step out of their comfort zones and step up their game. Monoprix, a leading supermarket in Tunisia, aimed to create a value proposition that would not only boost the store experience but...

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