MTV (Murr Television Lebanon): The Missing

Television station Murr Television (MTV) used its own news anchors in a live stunt to highlight the case of those who were still missing more than 40 years after the civil war in Lebanon.

Campaign details

Brand: MTV (Murr Television Lebanon) Brand owner: MTV (Murr Television Lebanon) Agency: TBWA\RAAD Market: Lebanon Industries: TV Channels, services, programmes Media channels: Television Budget: No budget

Executive summary

In Lebanon, more than 17,000 people disappeared during the 1975 civil war. Gradually, over the 44 years that passed, people and media outlets became silent on the matter. Today, mentions of the disappeared have officially vanished from all conversati

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