Campaign details
Brand: NestléBrand owner: NestléAgency: Geometry MENAMarket: United Arab EmiratesIndustries: Food industry (general)Media channels: Point of purchase, in-storeBudget: No budget
Executive summary
It's often said that healthy habits start at home, but we realised that good eating habits can start even earlier: at the moment of purchase in supermarkets.
Our Nutrition Cart solution transformed a forgotten in-store item into a healthy shopping vehicle for children.
Market background and cultural context
Nestlé For Healthier Kids launched a global initiative to cultivate healthy eating habits at home. Obesity...