Nestlé: Nutrition Cart

The Nestlé for Healthier Kids global initiative repurposed children's shopping carts in Carrefour supermarkets to deliver a healthy eating message in the United Arab Emirates.

Campaign details

Brand: NestléBrand owner: NestléAgency: Geometry MENAMarket: United Arab EmiratesIndustries: Food industry (general)Media channels: Point of purchase, in-storeBudget: No budget

Executive summary

It's often said that healthy habits start at home, but we realised that good eating habits can start even earlier: at the moment of purchase in supermarkets.

Our Nutrition Cart solution transformed a forgotten in-store item into a healthy shopping vehicle for children.

Market background and cultural context

Nestlé For Healthier Kids launched a global initiative to cultivate healthy eating habits at home. Obesity...

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