OMO: Post-Credit Wash

Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.

Campaign details

Brand: OMO Brand owner: Unilever Agency: TBWA\RAAD Market: Lebanon Industries: Laundry products Media channels: Cinema, Sales promotion Budget: Up to 500k

Executive summary

In Lebanon, millennials are the biggest chunk of the population and they pay no attention to detergent brands. They simply buy what their mums buy.

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