Campaign details
Brand: Orange TunisiaBrand owner: Orange Lead agency: FP7 McCann TunisContributing agencies: UM Tunus, Propaganda ProductionsCountry: TunisiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k
Executive summary
Challenge
In Tunisia, amid a saturated telecom category driven by youth consumers, Orange was perceived to be a slow, old-fashioned brand: the kind of network your grandparents would use.
Insight
Discovering how grandparents’ internet or technology fails were trending and how Tunisian youth adored grandparents, we lived up to this perception of...