Puck: Fuel Their Dreams

Spreadable cream cheese brand Puck created a digital platform to raise spirits while boosting sales and growing share in Saudi Arabia.

Campaign details

Brand: Puck Brand owner: Arla Foods Lead agency: FP7 McCann Dubai Contributing agency: PHD Dubai Market: Middle East & North Africa (general region) Sector: Dairy products, fats, oils Media channels: Livestreaming, Online video, Packaging & design. Point of purchase, in-store, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k