Campaign details
Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agency: PHD DubaiMarket: Middle East & North Africa (general region)Industries: Dairy products, fats, oilsMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k
Executive summary
To make its brand more relevant during Ramadan, Puck needed a deeper meaning to earn attention and attract buyers amid the mass of recipes and promotional content.
We broke through the content clutter, taking on the problem of food waste in Ramadan.
While almost every other food brand...