Teach for Qatar: Recruiting for Qatar

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Campaign details

Brand: Teach for Qatar Brand owner: Teach for Qatar Lead agency: TBWA\RAAD Country: Qatar Industries: Charities & voluntary organisations Media channels: Events & experiential, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, Television  Up to 500k

Oil and Gas Partnership (one company): Teach For Qatar ended up sealing partnerships with three multinational oil and gas companies (Qatar Petroleum, Maersk Oil and ExxonMobil), 300% over the set target. The organisations listed Teach For Qatar's vision as one of their primary CSR investments, resulting in a high number of applications from young Qatari professionals.