Teach for Qatar: Recruiting for Qatar

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Campaign details

Brand: Teach for QatarBrand owner: Teach for QatarLead agency: TBWA\RAADCountry: QatarIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, TelevisionBudget: Up to 500k

Executive Summary

Qatar is the richest country in the world, but its students scored at the bottom 8% in the world's scholastic performance, thus harming its National Vision 2030 goal of transforming into a sustainable knowledge-based economy. Teach For Qatar is a local NGO that recruits exceptionally talented young professionals to help solve this...

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