The UAE Government Media Office: #FirstArabicCountdown

The UAE Government Media Office created a simple, yet powerful, initiative that sparked a movement and connected millions of Arabs around the world in celebrating the launch of the first Arab interplanetary mission.

Campaign details

Brand: The UAE Government Media Office Brand owner: The UAE Government Media Office Lead agency: TBWA\RAAD Contributing agencies: OMD, TBWA\RAAD, ITP Live Market: Kuwait, Sudi Arabia, United Arab Emirates Industries: Government, social policy Media channels: Online video Outdoor, out of-home, Radio & Audio, Social media, Word of mouth, influencers 500k - 1 million

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