GameStop: Tom Clancy’s The Division

This case study shows how GameStop, a US retailer, launched a new video game via a 'choose your own adventure' style game on picture-sharing platform Imgur, boosting buzz about the launch.

GameStop: Tom Clancy's The Division

Jennifer Gabrielli

Campaign details

Brand: GameStop Brand owner: GameStop Lead agency: The Marketing Arm Country: United States Industry:Entertainment retail, Gaming consoles, computer games, PCs, computing, high-tech, Toys, games Content marketing, Games & competitions, Internet - microsites, Mobile & apps, Social media Up to 500k

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