How SQUASH'D took Robinsons to places it had never been before

This case study describes the launch of a new super-concentrated squash variant by Robinsons in the UK.

How SQUASH'D took Robinsons to places it had never been before

Peter Wilson

Campaign details

Brand owner: Britvic Lead agency: iris Brand: Robinsons SQUASH'D Country: United Kingdom Industry: Non-alcoholic, soft drinks Channels used:Content marketing, Earned media, buzz, Games and competitions, Internet - display, Internet - microsites, Online video, Packaging and design, Point-of-purchase, in-store, Product sampling, Public relations, Social media, Word of mouth, advocacy 500k - 1 million

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