Likes into litres: How Vodka Cruiser used social to drive sales

The case study explains how Vodka Cruiser, a brightly coloured vodka-based alcoholic drink, made in Australia by Independent Liquor, a subsidiary of Asahi Breweries, used promoted posts on its Facebook page to engage with fans, carry out live polls, give supporters a chance to have their say and share it with friends.

Likes into litres: How Vodka Cruiser used social to drive sales

Lauren Brumley, Zac Martin and Calvin Lyon

Campaign details

Brand: Vodka Cruiser Brand owner: Asahi Premium Beverages Lead agency: Cummins&Partners Country: Australia Industry: Pre-mixed drinks Channels used: Email marketing, Social media Up to 500k

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