Carat Trends 2021: The year of emotionally intelligent marketing This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. Environmental & social issues Health & well-being Data protection & privacy GDPR & privacy law Using customer data Subscription models Tech-driven innovation Internet of Things (IoT) Virtual & augmented reality Voice, chatbots Media & publishing (general) Public health Gaming hardware & software Brand safety Digital media consumption Radio & audio planning & buying Social media audiences Global
