- It identifies six threshold levels concerning when consumer purchase behavior changes, triggered by events related to the crisis, such as when a community begins to show signs the virus is spreading.
- In one of the thresholds, “pantry preparation,” U.S. consumers have fueled record sales of not only masks and hand sanitizers but also shelf-stable foods such as dried beans, canned meat and rice.
- After the crisis is over, marketers should expect some permanent behavior changes, such as greater interest in products that tout health and safety, and more online shopping for household needs....
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