- Brands should expect that less people are indifferent to a company’s social posture, as the years to come will be marked by an intense examination of conscience, and the idea that capitalism has to be more conscious and sustainable.
- Two-thirds of consumers believe that their actions, such as boycotting, can influence how brands position themselves on major issues.
- People expect more actions from brands, in some cases expecting them to use funds once earmarked for advertising to put brand purpose into practice.
- Even as people have high expectations for brands when it comes to purpose, the economic fallout from the...
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