The journey to Songkran goes mobile: Consumer travel trends in Thailand

This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.

The journey to Songkran goes mobile: Consumer travel trends in Thailand

Napatra Charassuvichakanich

On your mark, get set, splash! Thais have been celebrating Songkran (Thai New Year) with water celebrations, religious rituals, and family visits for hundreds of years. Over the past several years, tradition met technology as festival planning and tr