- This group have been named the BETAs: standing for blurred, evolved, technology and activism.
- The BETAs represent a new broader psychographic in B2B marketing that will drive shifts across businesses and among buyers at large.
- Technology, unsurprisingly, has had more influence than anything else on the BETA mindset, fostering an open-mindedness when it comes to trying new tools and approaches.
- The on-demand, mobile-centric, and easy-to-use nature of consumer applications has radically shaped BETAs’ expectations in business, with high demands on time-management and productivity capabilities....
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