The resurgence of coronavirus cases and stricter social distancing measures have not stopped Southeast Asians from staying trendy. They, specifically Singaporeans and Filipinos, have been paying attention to Western influencers and serial entrepreneurs as seen in their purchasing behaviour.
But how does this differ from the rest of Southeast Asia? How much does the Western media influence Southeast Asians’ online purchasing behaviour?
iPrice Groupconducted a study on how Hollywood brand ambassadors and Western media shape Southeast Asians’ online interest in products. The study looked at Google search volumes via Google Keyword Planner from May 2019 to April 2021 and used the...