WARC Talks 360: Rethinking brand for the rise of digital commerce

A series of webinars that explores the insights from WARC's whitepaper to help marketers plan the most effective approach to communications as they move into digital commerce.

Does brand matter in digital commerce?

Mudit Jaju, Global Head of e-commerce, Wavemaker
Gabey Goh, Asia Editor, WARC

Looks at the role brand plays in digital purchase journeys and whether brand managers need to change their approaches.

How do you balance brand-building and performance for online sales?

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