What’s working in automotive

Global strategies, campaign updates and trends in the automotive category.
  • The automotive category saw the largest absolute decline in advertising spend in 2020, investing $11bn less than in 2019, with media investment shifting from TV to digital channels.
  • Digital channels can offer alternative brand experiences during COVID-19 and share of search can anticipate market share by approximately nine to 12 months.
  • Consumers are looking toward environmentally-friendly modes of transport, such as electric vehicles.
  • Smart insights generated by data are a major opportunity for automotive brands to access new audiences and are useful in targeting for low repeat purchases, such as motor oil....

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