What’s working in luxury

Global strategies, campaign updates and trends in the luxury category.
  • Due to travel restrictions and retail lockdowns impacting category spending, Euromonitor data indicate that luxury brands saw unprecedented declines in 2020, making it the most heavily impacted category.
  • In-store retail remains preferred for luxury consumers, making high end packaging essential.
  • Younger consumers are considering a brand’s value in the path to purchase, so brands are increasing transparency in their supply chain.
  • Brand language and attitude can be a key differentiator when many luxury brands have a similar look and feel to their marketing strategies....

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WARC helps you to plan, create and deliver more effective marketing

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  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands