WarnerMedia: Privacy time with blindfolds, Playdoh and lemons

WarnerMedia, a mass media company, developed an experiential learning programme for its employees in the UK to show them how to approach privacy regulation.

Campaign details

Brand: WarnerMedia

Campaign Overview

WarnerMedia's drive to get its creative teams to start baking privacy into products and services.

Strategy

WarnerMediarealised that changing employee mindsets towards privacy was the crucial first step.

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