Wash&Go – Best of Traditions

Wash&Go was the long-time mid-tier shampoo leader in the Balkans, but was finding itself competing with both a growing premium and lower tier market.

Wash&Go – Best of Traditions

Client: Procter & GambleBrand: Wash&GoCampaign: Best of TraditionsCategory: FMCG

SUMMARY

In 2007, Wash&Go, the long time mid tier shampoo leader, was competing in an overcrowded Balkans market where the middle priced...