Watsons VIP Card: The loyalty card above ALL else

This case study explains how Watsons, a retail chain, promoted its loyalty card scheme by adding the functionality of a cash card in Malaysia.

Watsons VIP Card: The loyalty card above ALL else

Raymond Chin

Campaign details

Brand owner: Watsons Malaysia Lead agency: OMD Malaysia Brand: Watsons VIP Card Country: Malaysia Industry Loyalty and reward cards, Pharmacies and health Channels used:Cinema, Earned Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands