We are the NHS: Recruiting nurses for the next generation

NHS England, the publicly funded National Health Service, recruited the next generation of nurses, and encouraged ex-nurses to reconsider the NHS, by restoring national pride in the UK's most-loved public institution and its people.

Campaign details

Brand: NHS England Client: National Health Service Agency: MullenLowe London

Summary

Our 'We are the NHS' campaign helped NHS England recruit the next generation of nurses and encourage ex-nurses to reconsider the NHS, by restoring national

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