Weedol - Looking on the Bright Side of Death

TV campaign for Weedol weedkiller, based on the insight that for gardeners, zapping weeds (which they hate) is enjoyable.
Agency: DDB London Author: Alex Huzzey

Weedol – Looking on the Bright Side of Death

INTRODUCTION

Weedkiller advertising has typically been utterly rational, simply a matter of pointing out how well the product works. In the case of Weedol, this presented us with a problem, in that our competitors' efficacy claims were far more impressive. We the

And, in a category normally overlooked by creative awards, the campaign attracted creative acclaim, featuring in the IPA 'Pick of the Box' awards in the month it first appeared on TV.

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