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What we know about econometric modelling
Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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