Campaign details
Brand: When The Fun Stops, StopAgency: The Corner London
Summary
How do you talk to people who don't want to hear from you?
At precisely the moment when they least want your message?
In a way that will satisfy CEOs of rival businesses, charities, MPs and a cynical public?
When your problem is complex, but you've got just 20% of a poster to work with?
In a way that can work for years?
This is the story of the UK's first ever industry-wide responsible gambling campaign.
A campaign John Humphrys on Radio 4 had decried...