Wyeth Nutrition: Giving brand a new lease of life with 'Cara Pintar Mam' …in a smart way

Growing-up milk brand S-26 Procal used mobile to persuade mums to become advocates for the brand and drive trial and sales in Indonesia.

Campaign details

Brand: Nestlé / Wyeth Nutrition Lead agency: MINDSHARE INDONESIA Country: Indonesia

Strategy

Objective

In current declining market of Premium Growing Up Milk (GUM) Category, with our #CaraPintarMam (Mom's Smart Way) campaign, we want to ma

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