Yas Theme Parks: Summer Says Yas!

Tahaab Rais, Mario Morby, Prabhakar Iyer

Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues.

Campaign details

Brand: Yas Theme Parks Brand owner: Farah Experiences Agency: Momentum Abu Dhabi Market: United Arab Emirates Industries: Museums, attractions, libraries Media channels:Cinema, Email marketing, Events & experiential, Online video, Outdoor, 1 - 3 million

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