Yellow Pages – Talking Pages

Campaign in 1999 for Yellow Pages: Talking Pages. Objective: increase number of calls by selling the telephone number.
Author: James Champ

Yellow Pages: Talking Pages

THE ADVERTISING BRIEF

Increase the number of calls to the service.

Talking Pages is a national 24hour telephone information service operating on the Freefone number 0800 600 900. The service consists of a database of paid advertisers and the Yellow Pages free entry database. A caller will ask for, say, a French r

need some emergency preholiday backwaxing? Talking Pages fits the bill 0800 600 900

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands