Yellow Pages: a well kept secret?

The author introduces this article by presenting an overview of advertising expenditure in all directories since 1960 and demonstrates the success of the medium over that time by ranking it alongside ten other major media sectors.

Yellow Pages:

a wellkept secret?

Peter Buxton Buxton Independent Consulting

The directory medium just keeps on growing. Whether you take a 1, 10, 20, 30 or even 40year span to measure growth, the directory medium either comes out top of the class, or is up with the leaders. And in terms of sheer consistency of growth, it

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