Yellow Pages B2B

The Yellow Pages business directory had aggressive sales goals for Canada in 2011. Its strategy centred on upselling its new Yellow Pages 360º Solution digital services to existing customers.

Yellow Pages B2B

Taxi 2

Section I — Basic information

Business Results Period (Consecutive Months): February 2011 – April 2011
Start of Advertising/Communication Effort: February 21, 2011
Base Period as a Benchmark: 8 weeks prior to campaign launch
The objectives for the 360° site were simple:

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