Yellow Treehouse

In 2008, the NZ Yellow pages Group had a major image problem. Consumers and advertisers alike were questioning their relevance in the post-Google age.

Yellow Treehouse

Category: Corporate Reputation/Image (Silver); Return on Investment (Silver); Most Integrated Campaign (Silver); Paradigm Shift (Bronze) Agency: Colenso BBDO and Aim Proximity Advertiser: Yellow


The Yellow pages?

Isn't that what you used to find stuff before Google?

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands