Yellow Treehouse

In 2008, the NZ Yellow pages Group had a major image problem. Consumers and advertisers alike were questioning their relevance in the post-Google age.

Yellow Treehouse

Category: Corporate Reputation/Image (Silver); Return on Investment (Silver); Most Integrated Campaign (Silver); Paradigm Shift (Bronze) Agency: Colenso BBDO and Aim Proximity Advertiser: Yellow

SUMMARY

The Yellow pages?

Isn't that what you used to find stuff before Google?

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