YouTube: #Thanks with me

Case details

Brand: YouTube

Brand owner: Google

Main Agency: GroupM China

Put on the market: Taiwan

Delivery time: 2020/04/29 – 2020/06/30

Industry: Video site

Media channel: video platform

Budget: 315,000

Case summary

In January 2020, the new coronavirus swept the world. However, the 23 million people in Taiwan were united in one mind and prevented the further spread of the epidemic in time. Therefore, YouTube decided to launch the "#Thanks with me" campaign, bas