eHanlin: One and only questionnaire in the world

eHanlin, an education publisher, used YouTube TrueView In-Stream ads to show parents in Taiwan the benefits of letting their children participate in self-driven online learning.

Campaign details

Brand: eHanlinAgency: Bates CHI & Partners / OgilvyCountry: Taiwan

Background & context

Han-Lin, the largest education publisher in Taiwan, has been producing quality textbooks for primary and secondary schools for many years. Recently, "Han-Lin Cloud Academy" was founded to provide high-quality and modernized online courses.

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