Nestlé: Bear Brand ImmD

Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

Campaign details

Brand: Nestle Thailand Contributing Agency: IPG Mediabrands Entry Title: Bear Brand ImmD Winning Category: Best Collaboration: Brand and Creator Primary Objective: Sales Lift, Ad Recall, Brand Awareness Format:Creator collaboration, TrueView In-Stream Ads

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