Oklahoma Tourism and Recreation Department: RoadTripOK

The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.

Campaign details

Brand: Oklahoma Tourism and Recreation Department Advertiser: Oklahoma Tourism and Recreation Department Agency: The VI Marketing and Branding, Retrospec Films Country: US

Background and context

The Oklahoma Tourism and Recreation Department coordinates the agency's marketing and promotions efforts. The division administers programs designed to build awareness of the state as a destination and educates on the economic importance of the Oklah

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