Otsuka Pharmaceutical: 2020, Summer, School Clubs

Otsuka Pharmaceutical, a pharmaceutical company, launched an ad that celebrated school students' continuous commitment to their extra-curricular activities in Japan during the coronavirus pandemic.

Background & Context

Since 2018. in spring and summer Otsuka Pharmaceutical Calorie Mate has been conducting communication that supports students who devote themselves to their school club activities. However. the project was hurriedly changed for summer 2020. taking int