POND’S Men: White boost #MukaCerahPantangNyerah

Pond’s men, a men’s skincare brand, increased sales in Indonesia by launching a humorous YouTube video that presented daily challenges thrown at men and the need for its cleanser to keep their faces bright.

Campaign details

Brand: POND’S (Unilever) Contributing Agency: Mindshare / Ogilvy Entry Title: Pond's Men White Boost #MukaCerahPantangNyerah Winning Category: Best Creative Personalization Primary Objective: Product Awareness Format: TrueView In-Stream Ads

Background/Context/Business Objective

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