The results
- Achieved a fourfold multichannel return on YouTube investment.
- Accrued over 4.8 million views achieving 50% lower cost per view than retail benchmarks.
- Drove view through rates that were double that of retail benchmarks.
- Achieved a 58% increase in Ad Recall and a 138% increase in branded Search lift.
Background/business challenge
Fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist, Superdry is a truly global fashion brand. Having launched in 2003 with an initial collection of five t-shirts, today it offers seasonal collections comprising thousands of items and over 500 distinctive logos.
Black Friday, Cyber...