TNT: Free games for all

Talk 'N Text (TNT), a cellular service, appealed to mobile gamers in the Philippines with its campaign Free Games for All.

Background & Context

Talk 'N Text observed that their subscribers were sticking to low-tier priced legacy data offers like "ML10" and their mid- to top-tier priced data packages weren't picking up. Hence, the creation of a campaign that targeted the "gamer" segment by hi virtually as the world's longest lockdown wore on.

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