YPF: The promotion of a change

Argentinian energy company YPF successfully communicated its transition to more sustainable practices through a promotion that offered an unusual reward.

Campaign details

Brand: YPF Brand owner: YPF Agency: BBDO Argentina Country: Argentina

Market background

Over the past 30 years, we have seen Argentina spiraling down a chronic inflationary process, with its public accounts reflecting twin deficits (fiscal and

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