Zaatar w Zeit: World Mankousheh Day

Zaatar w Zeit, a fast-casual urban eatery brand, rolled out a strategic communications approach to create a national day for a traditional flatbread to increase brand equity and love in Lebanon.

Campaign details

Brand: Zaatar w Zeit Brand owner: Cravia Lead agencies: Publicis Levant, MSL Beirut Country: Lebanon Industries: Restaurants & takeaways Media channels:Content marketing, Events & experiential, Online video, Other & ambient media, P Up to 500k

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