Zillow Group: Best of Zillow

The Zillow Group, an online real estate company, increased brand awareness and boosted brand perception in the USA with its Best of Zillow campaign.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

The marketing challenge

First, we needed to improve Zillow brand perceptions that had been hampered due to suboptimal service provided by some of our Premier Agents. Second, our Premier Agents needed help finding more value in our partnership. Third, the Zillow team develop

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