Zillow Group: Zillow Offers launch

The Zillow Group, an online real estate brand, positioned itself as a 'no stress, no hassle' way for consumers to sell their houses in the USA with its campaign Zillow Offers Launch.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

The challenge was multi-layered: define and size a new opportunity for customer growth for Zillow Group, communicate a resonant message, and deliver it to a highly targeted audience.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands