ZSL London Zoo & ZSL Whipsnade Zoo: In the face of a global pandemic, how our animals and famous friends’ marketing efforts gave us a million reasons to keep our zoos open

The Zoological Society of London (ZSL), a conservation charity, launched a campaign in the UK to raise enough funds to save London Zoo and Whipsnade Zoo and convince the public that the zoos were worth saving.

Campaign details

Brand: ZSL London Zoo & ZSL Whipsnade Zoo Agency: Wunderman Thompson UK


With its doors closed for the first time since the Second World War, the Zoological Society of London (ZSL) required urgent donations to feed their animals.

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