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Today's Headlines, 12 Aug 2022

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Opinion Jenny Anderson

How to build a Lioness legacy for girls’ sport

England winning the Women’s Euros can be game-changing moment for women’s sport generally, not just football. Brands will have an important role to play in making that happen, says Hopscotch Consulting’s Jenny Anderson. More…

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Understanding the impact of “branded moments” in TV ads

Electroencephalogram (EEG) measurement, which tracks electrical activity in the brain, can provide valuable insights into how the branded “peaks” of TV ads may influence consumer behaviour, according to a study in the Journal of Advertising Research (JAR). More…

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Roblox results reflect tough environment and a need for advertising

Roblox, the gaming and creation platform, has had another tricky quarter as overall revenue and user increases couldn’t make up for a dip in the critical “bookings” metric. More…

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Disney+ sees benefits in lower ad load

Disney+, the streaming platform owned by The Walt Disney Company, believes that a lower hourly ad load can enhance the viewer experience while helping boost the price of inventory. More…

Opinion BrandIndex

YouGov UK Advertisers of the Month: Google Chromebook, Zoopla, Amazon Prime

Google Chromebook, Zoopla, and Amazon Prime saw the largest lift in Ad Awareness scores among all brands in the UK in July 2022. More…

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Mental availability uplift from OOH creative with distinctive brand codes: study

Out-of-home (OOH) creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13% uplift in category mental availability versus weakly coded ads, according to research by media company JCDecaux New Zealand. More…

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