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Today's Headlines, 27 Jan 2021

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News

Balancing long-term and short-term objectives during a crisis

As the COVID-19 pandemic stretches into another year, brands are being forced to rethink their short-term strategies to ride out the pandemic and balance plans for long-term growth with the realities of marketing in a fast-moving situation. More…

News

Keeping it real – consumers want customers’ product photos not professional shots

Consumers around the world agree that authenticity is what they want from brands when they consider buying – and for most that comes from seeing photos posted by other consumers on social media, not big-money professional shots. More…

Data

Brands spent and sold 50% more on Amazon in Q4

An overview of growth in Amazon advertising spend, attributed sales, clicks and cost-per-click in Canada, Germany, the UK and the United States in Q4 2020. More…

Opinion Sam Peña-Taylor

What the WhatsApp exodus says about trust

The backlash against the popular messaging app’s privacy policy changes won’t destabilise either WhatsApp nor parent firm Facebook, but it points to the high cost of trust when you haven’t built it – Sam Peña-Taylor. More…

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Mastercard’s four trends that will frame 2021

The Harris Poll and Mastercard teamed up to look at what the post-pandemic future might hold for digital commerce and the payments category in the US. More…

News

UK government taps new advertising tool

The content of government messaging around COVID-19 has frequently come under criticism, not so much the means by which it is distributed. Its latest campaign, however, steps up on both counts. More…

Article FOR WARC SUBSCRIBERS ONLY

Spotlight US: Marketing in a polarized nation

A deep dive on how brands can meet the challenges of navigating the polarized political landscape in the US. More…

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