Today's Headlines, 20 Jan 2022
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How to navigate a decentralised world
The last decade has been characterised around centralisation; but as the innovation has dried up, and the negative side of the network effect has been felt people are increasingly looking to a patchwork quilt of tools and services, explains Oliver Feldwick, Head of Innovation, The&Partnership. More…
Marketing budgets still growing, but more slowly: Bellwether
Kiyan Prince Foundation wins DMA Grand Prix 2021
Global attitudes to inflation begin to shift
Around the world, the cost of living (inflation) is rising as larger costs of labour and natural resources drive prices up – this is now starting to affect consumer sentiment at all levels of the wealth spectrum. More…
Publishers prioritising subscriptions over advertising revenue
Would a ban on targeted advertising work?
Three US lawmakers have tabled a new bill that would ban targeted advertising according to all but broad location data, and therefore tilting the market toward contextual methods – with similar sentiments brewing across the Atlantic, is it time to consider how this would change the industry? More…
Opinion Kapil Sampanthan
If you’re not already thinking about user-consented data, you should be
Google may have pushed back the removal of third-party cookies but businesses need to get going now and use the extra time to establish new data sources that meet consumers’ expectations around privacy standards, says Kantar’s Kapil Sampanthan. More…
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