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Today's Headlines, 27 Jan 2021
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News 
Balancing long-term and short-term objectives during a crisis
As the COVID-19 pandemic stretches into another year, brands are being forced to rethink their short-term strategies to ride out the pandemic and balance plans for long-term growth with the realities of marketing in a fast-moving situation. More…
News 
Keeping it real – consumers want customers’ product photos not professional shots
Consumers around the world agree that authenticity is what they want from brands when they consider buying – and for most that comes from seeing photos posted by other consumers on social media, not big-money professional shots. More…
Data 
Brands spent and sold 50% more on Amazon in Q4
Opinion Sam Peña-Taylor
What the WhatsApp exodus says about trust
The backlash against the popular messaging app’s privacy policy changes won’t destabilise either WhatsApp nor parent firm Facebook, but it points to the high cost of trust when you haven’t built it – Sam Peña-Taylor. More…
Article  FOR WARC SUBSCRIBERS ONLY
locked Mastercard’s four trends that will frame 2021
News 
UK government taps new advertising tool
The content of government messaging around COVID-19 has frequently come under criticism, not so much the means by which it is distributed. Its latest campaign, however, steps up on both counts. More…
Article  FOR WARC SUBSCRIBERS ONLY
locked Spotlight US: Marketing in a polarized nation
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