Good morning, 

Working with creators can enable brands to reach large audiences and drive awareness. Taking these relationships a step further, however, can have the effect of driving authenticity and engagement around a brand’s purpose, too - Unilever’s Dove shows a useful example for how. 

Today’s email is 240 words: 

In opinion: Why B2B brands should embrace the human touch 

On the podcast: 3 in 15: Performance marketing - listen on Spotify or Apple

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Dove, the beauty brand owned by Unilever, is using a culture of feedback to build deeper relationships with its influencer community and further drive its brand purpose strategy.
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