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How to navigate a decentralised world
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The last decade has been characterised around centralisation; but as the innovation has dried up, and the negative side of the network effect has been felt people are increasingly looking to a patchwork quilt of tools and services, explains Oliver Feldwick, Head of Innovation, The&Partnership. More…
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Marketing budgets still growing, but more slowly: Bellwether
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UK companies continued to revise their total marketing budgets upwards in the fourth quarter of 2021 – a third successive quarter of expansion – but data from the IPA Bellwether Report shows the rate of growth halved from Q3, under the pressures of the Omicron strain of COVID-19, supply-chain disruption and inflation. More…
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Kiyan Prince Foundation wins DMA Grand Prix 2021
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The UK anti-knife crime organisation, the Kiyan Prince Foundation, a charity named for the promising young QPR footballer has won the Grand Prix at the DMA award for a campaign, Long Live the Prince, that made a huge impact at a time when much of the public had grown immune to crime messaging. More…
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Global attitudes to inflation begin to shift
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Around the world, the cost of living (inflation) is rising as larger costs of labour and natural resources drive prices up – this is now starting to affect consumer sentiment at all levels of the wealth spectrum. More…
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Would a ban on targeted advertising work?
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Three US lawmakers have tabled a new bill that would ban targeted advertising according to all but broad location data, and therefore tilting the market toward contextual methods – with similar sentiments brewing across the Atlantic, is it time to consider how this would change the industry? More…
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